Ogilvy Melbourne names Hilary Badger’s replacement

February 28, 2025 9:45

Following Thursday’s announcement of Hilary Badger’s departure from Ogilvy Melbourne, the agency has appointed a replacement executive creative director.

Ant Simmons has moved up into the role, after nearly 18 months as the agency’s group creative director.

During his time at Ogilvy, he has led campaigns for brands including AAMI, GIO, and the Mondelez portfolio. He worked closely with Badger on building Ogilvy’s creative output and capabilities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.