Branded content platform Outbrain appoints Sigrid Kirk as head of Engage product

Kirk and Steiner

The former chief product officer at both News Corp Australia and Fairfax Media Sigrid Kirk has joined content discovery platform Outbrain as head of its Outbrain Engage product, Mumbrella can reveal.

Kirk joins the company following a year and a half consulting with publishers including Bauer Media. Previously she was the chief product officer for metro media with Fairfax from July 2012 to March last year and before that was the chief product officer for digital at News Corp from May 2010 until May 2012.

Ayal Steiner, Outbrain’s GM for Australia & New Zealand, told Mumbrella: “Sigrid joining is an interesting milestone. Publishers in this landscape that work with Outbrain all stand to benefit by having someone with her level of experience contributing to the discussions around what are the best ways to use Outbrain to engage audiences and to also capture the opportunity of content distribution and content marketing.”