Play creates pop-up touring exhibition for Qantas

Experiential agency Play Communications has created a pop-up exhibition to commemorate 50 years of the Australian Ballet and the company’s relationship with Qantas. The touring exhibition is part of the new Qantas ‘Uplifting’ campaign, which is intended to showcase Qantas’ support of arts and cultural institutions.

The exhibition, which comprises costumes, photographs, ballet shoes and so on, will be on show at airports in Melbourne, Brisbane and Sydney throughout September and October. It’s the first work created by Play Communications for the airline brand since being added to the roster in June. 

The Artistic Director of The Australian Ballet, David McAllister, said it was a wonderful way of expressing the partnership.