Presto talking up platform offering as streaming wars continue to heat up
James
The boss of the soon to be beefed up Presto streaming service Shaun James believes the service’s platform and speed to market will be a key differentiator for it in the upcoming streaming battle.
Yesterday it was confirmed Seven West Media had joined Foxtel in the streaming service, which will now add TV content to its existing movie offering as it looks to establish its place in the market with Nine Entertainment Co and Fairfax’s joint venture Stan and US behemoth Netflix coming early next year.
However, James admitted there would have to be a “balance” for the service to avoid cannibalising the existing pay-TV customers on Foxtel, and eroding audiences for major franchises on the biggest free-to-air TV network Seven.
will be a fascinating year watching these services duke it out – with big mass media marketing platforms, the combination of using exclusive content and the user experience will be key.
Retention is the key metric over time- acquisition on first time free or low cost and no obligation trials is easy.
As much as HD is exciting the appalling bandwidth (ex NBN which is not at scale nor in the right areas yet) and costly price of data versus other developed countries will hold that back – and that is where the triple play for Foxtel could be a huge driver if they zero rate Presto as part of the triple play deal …
6 movies a week – wow who has time for that?? wonder what the average is for Foxtel movie channel subscribers as a reference point …
I smell the panic and fear:
“netflix is coming, netflix is coming, netflix is coming”.
Fix the chromecast link. I watch a couple of films a week, the cast drops out at about 5 mins in about 50 percent of the time