Reddy Express unveils largest customer promotion in brand’s history

November 19, 2024 9:39

Reddy Express – previously known as Coles Express – has launched its largest consumer promotion in history, with a creative promotional campaign via Spinach.

‘Reddy, Set, Peel ‘N’ Win’ will see more than $46 million in prizes given away, including cash, Shell fuel, holidays, and instant wins. Reddy Express has said every one in five cards will win – providing consumers with a high chance of taking home a prize.

“Reddy, Set, Peel ‘N’ Win rewards our Shell Coles Express and Reddy Express customers with a combination of instant win and highly desirable prizes,” said Andrew Egan, general manager of customer and marketing at Viva Energy Retail.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.