The secrets of customer segmentation strategy
In this article Appboy explains how a well-developed customer segmentation strategy can increase conversions by 200% in some cases.
Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs. non-targeted blasts) can increase conversion by 200%.
Taking time to build, review, or revise segments can help you focus your messaging and your audience. Clarity on your audience will help ensure every message is valuable and that you won’t see opt-outs or lapsing engagement due to irrelevancy.
WHAT IS A SEGMENT?
A segment is a group of users you identify based on some set of characteristics, like lawyers, new users, or midnight shoppers. Depending on the data your CRM collects, you could develop a segment based around almost anything, but the point is to develop a comprehensive strategy with segments that will help you reach your goals.
Appboy empowers marketers to send beautiful, contextual and valuable messages 1:1, at scale, in real time, across devices. Learn more about how Appboy can transform your marketing.
