Shift’s launch on ‘So, You Want To Be A Politician?’
For those of you who missed it, Shift – a new STW Group agency which rose out of the ashes of The Brand Shop a few weeks ago – appeared in an episode of Sky News’ ‘So, You Want To Be A Politician?’ recently.
This was part of Shift’s launch campaign for itself, Dr Mumbo was told last week.
In episode 3 of the series, two Shift teams come up with an ad each for Labor candidate Steve Kamper.
Another article wrapped with cynicism and sarcasm, without a hint of ‘good intention’ being held for any one or any thing. Nice work guys. Check out my blog site if you want something a little more uplifting and constructive. Perhaps some of my posts are a little too ‘cheesy’ for your tough mindedness; but hey, I’d choose cheesy over nasty any day.
Hi Richard,
While I appreciate that some of the observations may feel a bit harsh, I should point out that Shift’s appearance on the programme was press released to us by your agency. Given that was the case it doesn’t seem unreasonable to then speak our minds about what we see.
Cheers,
Tim – Mumbrella
Richard, are you seriously trying to slam Mumbrella readers because of the shockingly bad work that your company is attached to? Oh. Dear. Take it like a man and keep it moving.
And Richard, this is the essence of cheese. Perhaps if you want us to take you seriously, you should act like a real agency?
Oh Dear – a show that starts like a press release from STW Central and gets worse…. there are some talented people in Shift – Monty, Goodie, Raj – and then there’s the Bland Guy…. not all publicity is good publicity.
Ah Thomas Dodson, you have missed the point. Shift is not an ad agency. And if you can’t get your head around that, give me a call and I’ll happily tell you more about what we do — and what I’ve been doing on my own for the past 8 years. 0405 15 19 15 Richard 🙂