Simply Energy appoints AJF GrowthOps as its creative and Hardhat as digital experience

Simply Energy has appointed AJF GrowthOps – formerly AJF Partnership – as its creative agency and Hardhat to its digital experience account.

For AJF, the new account follows the promotion of Pieter-Paul von Weiler from head of strategy to GrowthOps’ group chief strategy officer. Earlier this year, Jason Polson was hired as group director of creative and managing director, and then, following a round of redundancies, earlier this month, Polson was announced as the group’s ANZ CEO.

Simply Energy has appointed AJF GrowthOps and Hardhat

This year Hardhat has won the creative account for Tigerair and hired client services director Sarah Tukua and associate creative directors Andy Segal and Chris Hince. Earlier this year Glenn Dalton departed AJF to become executive creative director at Hardhat.