Specsavers teams with Flickerfest winner for latest campaign
Adelaide director Conor Mercury has beaten out more than 100 entries in a national competition ran by short film festival Flickerfest to create a new variant on the famous ‘should’ve gone to Specsavers’ campaign.
Mercury’s Orchestra “brings a fresh approach to Specsavers’ popular sight-gag”, as a shortsighted timpanist mistakes the heads of two bald men for his drums.
The piece was filmed at Melbourne Recital Centre and features Orchestra Victoria performing Mozart’s The Marriage of Figaro. The work was guided by creative agency TBWA\Melbourne.
“It was an honour to win the Flickerfest competition,” Mercury said.
“The Specsavers’ Should’ve Gone campaign is one I have loved for a long time, and it was so wonderful to be able to make one of my own.
“The team at TBWA were so good and supported me each step of the way, and the crew in production and post-production were so amazing.”
Brian Patto, director at TBWA\Melbourne, said: “It’s been a pleasure mentoring Conor on this journey. Big thanks to Specsavers and Flickerfest for providing young filmmakers the opportunity to work with such an iconic global brand, as well as collaborating with top talent all round.”
Credits:
Director: Conor Mercury
Director Mentor: Brian Patto
Producer: Joel Morgan
Production Company: TBWA\Melbourne
Director of Photography: Sherwin Akbarzadeh
Casting: Northside Casting
Sound Production: Rumble
Colourist: Ted Deacey
Music Performed by: Orchestra Victoria
Creative Agency: TBWA\Melbourne
Media Agency: Initiative
Specsavers
Jane Hoban, Trading Director ANZ
Shaun Briggs, Director of Marketing Planning ANZ
Goran Majstorovic, Head of Brand Creative ANZ
Anri McHugh, Head of Brand Planning & PR ANZ
Emma Kershaw, Brand Marketing Communications Manager, Planning and PR ANZ
Joanne Dixon, Senior Marketing Manager, Brand Creative ANZ
Hannah Parkes, Marketing Executive, Brand Creative ANZ
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