Streets unveils new ads from campaign featuring cheeky Gaytime and Bubble O’Bill ad

Whilst the “I can see your white bits” poster is hilarious I bet it is going to create thousands of complaints. Thousands!

Congrats to the twelve year old boy who wrote the gags.

Billy C – they’re ads for icecream. They’re meant to be funny and a bit silly. You don’t expect a sophisticated/mature/serious approach for a Bubble O’Bill, surely?

I agree. As a fellow marketer, I think these are absolutely brilliant!

These ads are so clever, get the adults attention first.. @EatAGaytimeDay this Saturday 9/1/16…

@Jeff – No but I don’t expect adult concepts being used to sell ice creams that are clearly aimed at Children either. How many adults buy bubble-o bills?

I’d imagine Bubble O Bill and Gaytime are targeted at adults who ate them when they were kids, given they’ve been off the market for so long.

Regardless, I’d prefer a billboard written by a 12 year old boy that makes international headlines than a sensible billboard written by a grown up that everyone ignores.

http://www.dailymail.co.uk/new.....reats.html

There is a Streets ad on the Monash Highway billboard that has the following:

Calippo lying on it’s side: “I’m having a meltdown”

Splice: “Harden up softy.”

I drive past it every morning. As someone struggling to get a male family member in the age range with the most suicide risk to seek help for their mental health issues I don’t know how the people behind this campaign can be so stupid and irresponsible, undoing all the good work done with ‘R U OK Day’, Movember and Byond Blue.

@Billy c, I’m and adult and love Bubble O Bills.

@Monika, lighten up.

As a straight, white, privileged middle class male, first of all Monika let me say ‘I hear you sister’.

I myself am regularly offended, ‘white bread’, ‘vanilla’, ‘meninist’… I could go on, but I wouldn’t want to burden you with my privilege.

I guess what got me through those difficult times was to follow some wise words. “Get over yourself”.

@Monika – While I respect that your situation is sensitive, anything can be misconstrued given a particular context. Let me explain.

I have an uncle called Monty. He’s a bit eccentric, he only ever wears a Tuxedo, but we love him nonetheless. After several failed marriages and an unsuccessful recent spell on Tinder, he was feeling pretty lonely. Come Christmas, the relatives and I decided to shell out on a mail order bride so he wouldn’t have to spend the festive season alone. Unfortunately, they hated each other’s guts and parted ways a few days later.

You can imagine my horror when I saw the 2014 John Lewis Christmas ad.

In summary, it’s a silly ad about ice creams. I have a feeling the amount of smiles it brings to people’s faces will heavily outweigh the frown it puts on yours.

It’s an ad for freaking ice-cream. I think some of us need to lighten up.

Firstly, I have yet to see such a perfect specimen of a Bubble O Bill emerge from its wrapper as are displayed in these promotions. Usually a half-melted, then re-frozen blob of vague dimensions, crusted over with a layer of sparkly ice crystals. Suggest pack shot fantasy vs. promo reality could be an area needing some attention from Streets.
Secondly, along the same lines as the MLA’s current “lambasting” over its savage and alarming vegan flamethrower attack, it doesn’t take long for someone to connect a mildly amusing attempt at ice cream humour on a billboard with responsibility for the massive undermining of many years of noble work by charities and other agencies in the area of suicide prevention. Is this really what we’ve come down to?

Err… that should have read ‘product reality’, of course.

You guys make a bunch of funny ice-cream commercials even funnier.