Subaru continues its ‘Every moment is a chance to do’ platform with the simple moment of tying shoelaces

Subaru has continued its ‘Every moment is a chance to do’ brand platform with a new campaign celebrating a little girl’s ability to appreciate the simple moments in life.

In the 60-second TVC a little girl ties her shoelaces alone for the first time and looks up for someone to share the moment with.  When she arrives at school her mother calls her back to tell her how proud she is of her tying her shoelaces for the first time.

The campaign, created by The Works, launched with the 60-second spot and will be followed by 15 and six-second spots showing the Outback’s interior features.