Advertising

Morning Update: French publishers target adblockers; Why people leave advertising; Facebook to flag if someone impersonates you

Buzzfeed opens up ‘unique’ cross-platform native ad product swarm to advertisers 1

Major adblocker executive says adoption of the technology is never likely to pass 30% 1

Ad wrap: McDonald’s launches all-day brekkie; Woolies’ Easter hashtag; Virgin Mobile muzak

The accidental CEO: 10 lessons I’ve learned running an agency 14

First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing, video and Gen Z 5

Seek company research campaign puts spotlight on quirky perks of the modern office 1

Sorrell: Adland’s economic outlook is tepid 1

My life in advertising: scoring drugs, porn and commercials 5

Ad platform GumGum launches in Australia with Bauer Xcel signed as publisher partner 2

JB Hi-Fi to shutter its music streaming service 6

Ad Wrap: Up&Go channels Braveheart; Vic Gov tells people not to drink and dip; Vodafone and DreamLab; VicPlates loves animals 2

Ultratune: empowering women one app at a time 4

Why APN Outdoor’s Olympics sponsorship is a big leap forward for the outdoor industry

Number of Australians not watching commercial TV doubles in seven years to 14.9 per cent 11

AKQA names Aussie Wayne Deakin new executive creative director for its London office

Tourism Australia pushes ‘how it feels’ to visit using virtual reality for global marketing push 10

M&C Saatchi apologises for birthday party burlesque performance 108