augmented reality

It’s not long now until we’re playing God! 3

We’re at the virtual reality tipping point… even if the headsets are still bulky and awkward

Air New Zealand trials in-flight AR headsets with key information about customers 1

Australians fight like Power Rangers in AR activation ahead of new film

Robb Report launches new augmented reality app

How artificial intelligence will change marketing and consumer behaviour in 2017 6

Pacific Fair and AMP Capital shopping centres create AR Christmas experience

Macca’s jumps on Pokemon Go bandwagon, delivers Monopoly in augmented reality 3

The data is in: it’s not kids that are playing Pokemon Go 4

Will Pokémon GO spark a marketing renaissance in augmented reality? 7

Pacific Magazines partners with gaming giant for augmented reality cover for K-Zone

News Corp invests in augmented reality creator Plattar

Should your brand get in on the virtual reality boom? 2

Xbox promote launch of game with outdoor augmented reality campaign 1

QUT uses Augmented Reality in new campaign 10

Wunderman puts Earth Hour in consumers’ hands – and hides a Death Star 15