“If you want to benefit from the queer community, they should be represented within your business visibility, authentically and organically at all times.” As more brands than ever are jumping onboard Mardi Gras celebrations, Mumbrella’s Kalila Welch considers what brands can do to move beyond rainbow washing, and become authentic allies to the LGBTQIA+ community, year round.
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Moving beyond rainbow washing: how brands can support the LGBTQIA+ community authentically
