The great crusade, a campaign for Qantas by Wonder Sydney, has won a gold lion in the inaugural year for branded content at Cannes, which saw Australia win three awards and New Zealand claim two. Avi Savar, founder and chief creative officer of US content shop Big Fuel said: “Some...
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Qantas 'The great crusade' wins gold in first branded content award at Cannes, ‘Australia strong at non-fictional storytelling’