Sputnik’s Eaon Pritchard says the lack of branding in the 2013 John Lewis Christmas campaign, is best viewed as an exception rather than a rule. It's worth from time to time to have a quick refresh on the fundamental purpose of branding. https://www.youtube.com/watch?v=XqWig2WAR...
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How John Lewis get away with something 99.9% of brands should be wary of attempting
