branding

It’s not just Apple and Samsung insists Alcatel CEO after penning local sponsorship with Liverpool FC 4

Finally – a media company that understands the best number of brands is one 5

Victoria. Best of everything – except original branding 1

Marketing science expert tells brands to forget focus groups as ‘no good will come of it’ 1

More Mumbrella360 sessions revealed, offering strategy, marketing and brand insights around the world and under pressure 3

Mumbrella360 Brand Innovation Stage sessions announced including Diageo marketer Adam Ballesty on how to be culturally relevant 1

Will greyhound racing ever get back on track? 9

Has the logo had its day? 6

NIDA launches new branding

The power of cool and product placement in social media 1

What car? 1

Quickflix founder Sam McDonagh hired to ramp up presence of Airbnb in Australia and NZ 1

Council ponders plan to sell advertising space on its roads 11

Daye Moffitt departs Moon for strategy director role at Principals

Optus CMO: Clever Buoy is a brand evolution not an ad campaign 1

Australia’s class system of brands 25

Howcroft: Beautiful athletes and lack of brand hoardings makes Olympics spectacular 13

Howcroft: Russia missed a trick with ‘lame’ Sochi tagline 5