Coca Cola

Year in Review: August – Bill Leak’s backlash; Bauer’s nightmare ABC audit News Corp’s profits plummet

Ad Wrap: Coca-Cola’s influencer campaign; AMF spruiks ‘bowl-off’; Optus’ Anytime cricket; FitBit gets flexed underwater

Morning Update: the best OOH ads of 2016; Instagram serving up X-rated content; Coke bottle caps play recorded messages

Morning Update: Coca-Cola rethinks digital approach; how some agencies are rigging production bids; Facebook’s third strike on metrics

Morning Update: Meet adland’s richest; Keith Hernandez leaves Slate; ad-tech ‘annoying if you ask me’

Morning Update: Apple’s call to the lonely at Christmas; Google vs Facebook in fake news; Mumbrella Asia Awards judges revealed

How to succeed (or fail) with a global marketing campaign

Coke aims for ‘lapsed’ drinkers with new Ginger flavour for Aussie summer campaign 6

Retail packaging: what works, and where some brands went wrong 5

Glaceau targets health conscious women with ‘Superfruity vavavoom’ drink

Why small creative firms need to be more like Coca-Cola

Coca-Cola puts iconic Kings Cross billboard up for sale 6

Emotive grows team with content strategy and activations appointment 1

Morning Update: Youtube’s most watched ads in June; Coke’s new Olympics ads; Dentsu Aegis opens LBGT+ network

Powerade makes Aussie NBA star Andrew Bogut centre of its Olympics marketing push

Pitch Watch: Coca-Cola taps experiential agency; Frucor ends six-month media pitch; Schweppes appoints agency 2

NSW journalism awards to celebrate Coca-Cola Kennedy Journalist of the Year

Pitch Watch: McDonald’s reviews PR; Coca-Cola pitches experiential; Uber searches for PR agency; Ikea appoints new PR agency; Banjo wins big