Coca Cola

Coca-Cola Reveals New “One Brand” Packaging

Gemba pushes into Europe and China as brands urged to think about entertainment platforms

Mumbrella360 video: Rediscovering purpose – why brands need an authentic identity 2

Facebook and Google at war: Is it time to pick sides? 3

Mumbrella360 video: Brands and bands – building a profitable value exchange 1

Mumbrella360 video: No brand is an island: 2015 – the year of brand collaborations

Coca-Cola enters the iced tea wars with Fuze Tea

Live Blog: The ads of Super Bowl 50

Morning Update: Coke meme generator gets trolled; Telco calls BS on millennial montage ads; Are The Guardian’s finances out of control? 2

Coca-Cola’s new global strategy will move the brand backwards in Australia 11

Coca-Cola to become overarching brand for Coke drinks as it moves to new global strategy 18

2015 Annual: Gaffes of the year 1

Morning Update: Taco joint goes viral with footage of burglary; Coke’s colourblind ad; Austrian Last Christmas DJ punished

Aussie and Kiwi ads stand strong in Youtube’s most watched ads of the year

Morning Update: World Surf League plays on unpredictability in first ad; Nike signs LeBron James lifetime deal; Coke marketing shakeup

Morning Update: Coke’s Brazilian Christmas; Where are the power elite now; Amazon times new drone ad for Thanksgiving

Appletiser bubbles up with new campaign offering itself as a Christmas alternative 3

Fanta aims to own Halloween with new campaign targeting teens and mums 4