Coca Cola

Coca-Cola identifies ‘portion control’ among reasons for downsizing of 450ml bottle 5

Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon 2

Coca-Cola moves to ‘Come Alive’ banner for all brands in bid to highlight their differences 5

Diet Coke looks to ‘reignite passion’ for brand in campaign targeted at ‘loyalists’ 4

Coca-Cola pulls Fanta TV ad and app after watchdog rules they targeted children 4

Morning Update: BBH depicts kids as products for sale to combat child trafficking

FIFA sponsors demand reform as experts counsel caution before withdrawing support 2

Morning update: Mad Men finale round-up; Miserable duck smiles again in Cadbury TV ad

Morning Update: Samsung says call your mother, Oculus Rift release announced

Morning Update: Three blind women say what beauty means to them in new Dove ad

Morning Update: Coca-Cola puts US media into agency review 3

Coke takes new Life drink to Norfolk Island in TV ad as multi million dollar campaign kicks off 10

Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life marketing crusade 14

Companies urged to use example of Uber and make marketing the product

Cash for containers announcement caused Coca-Cola to cancel Sprite Showers at Bondi 7

Sprite Showers resurface in Surfers Paradise a fortnight after cancelled Bondi event 1

Morning Update: Budweiser’s ‘Lost Dog’ bombed for memorability and relevance

Coca-Cola pulls Sprite Showers activation hours after building them at Bondi Pavilion 6