content marketing

Pac Mags CEO: ‘A crap story is a crap story, and it won’t be saved by the platform’

Ditch ‘campaign thinking’ to succeed at content marketing, says Isentia’s Todd Wheatland 1

‘Being bold and doing what’s unexpected’: Domain officially launches The Circle 2

Content isn’t king, it’s a game of thrones 5

King Content’s lost crown is no reflection on the content marketing industry 9

Isentia axes King Content, closes its NY and HK offices and writes down $37.8m 27

It’s time stop obsessing over likes, comments and shares 2

If publishers and CMOs can’t work together, native advertising won’t survive 5

With the sacking of Alex Malley, Australia’s biggest content marketing experiment has failed 40

Joe Aston’s war with Alex Malley is a triumph for campaigning journalism 27

The crown that slipped: What went wrong with Isentia’s $48m acquisition of King Content? 34

Former Fairfax Media content marketing boss Simon Smith joins News Corp

Isentia earnings fall after ‘disappointing’ performance from King Content 3

Health insurer HBF moves into content marketing with focus on ‘the other parent’ 1

Two Social and King Content announce creative merger 1

Architect of ESPN’s international digital strategy to keynote Mumbrella Sports Marketing Summit 2016

Brand New Media assets and trade marks for sale by administrators 4

Content Marketing: The Good, The Bad and The Ugly 4