content marketing

Media agencies are best placed to lead content marketing, argues MEC CEO James Hier 17

Outbrain Australia boss Ayal Steiner gets regional role amid company reshuffle in APAC 1

Why we aren’t ready for content marketing, and what can be done about it 7

10 content marketing trends to watch this year 3

The Duplass Brothers struggle to make Cash by Optus TV ad in new content series for telco 6

MCN digital group sales director Matthew Bartlett joins Newsmodo 3

Peak content or peak opportunity? 5

Content delivered at the right time will trump any other marketing 23

Bauer Custom Media rebrands to better reflect multi-channel content marketing environment 3

Former Authentic Entertainment CEO John Wardley leaves amid launch of new division 10

Paul McIntyre departs AdNews and AFR for content marketing role with sales house MCN 4

University of Canberra adds a content marketing major as part of journalism degree 11

Bloggers strike deal with publishing company to create branded video content

Brian Crisp re-joins News Corp to head up News Corp Studios Queensland

APN regional media editorial boss says ‘foot soldiers’ in regions are important

The sale of King Content is a game changer for the Aussie content marketing industry 6

Isentia buys content marketing agency King Content in $48m deal 6

Entries open for BEfest Awards with new categories for content strategy and film craft