content marketing

What does the demise of Content Marketing World Sydney tell us about the industry? 28

Content marketing should put audience first, brand second – or else you’re doing it wrong 8

News Corp talks up digital credentials and promises to become easier to work with 3

Double Darren – the adventures of marketing’s foremost content marketer

BBC launch new content marketing agency locally called BBC StoryWorks 3

Content marketing competition expands as Colloquial and Yaffa Custom Content launch 3

The trickle-down economics of content marketing 26

How to win awards, get PR, improve your LinkedIn profile, pick the right programmatic model and stay the right side of the law among this year’s Mumbrella360 masterclasses

Rippling wins Snow Victoria campaign

Why no one watched your branded video 33

Mumbrella360: How to avoid the crocodile infested content chasm that gobbled up Woolworths and Mortein this week 1

Maxus to launch ‘new content offering’ under new head of innovation Shivani Maharaj 9

From the people who brought you property listings comes Avalon Now 6

Former Endemol head of digital Lulu Wilkinson joins Edge as group managing editor 2

Audi strikes sponsored content deal with Fairfax Media to launch new car in Australia 5

Tourism Australia in content marketing push as David Attenborough returns to Reef

Facebook is a ‘broadcast platform’ and marketing faces ‘train wreck’ moment warns content strategist

YouTube’s branded content crackdown – what you need to know 4