creative

Muffin Break encourages parents to take a ‘me moment’ in new campaign

Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers 5

Aldi pastiches Fairy Liquid to promote dishwashing liquid with man with soft hands 4

Redkite celebrates families in new campaign voiced by Joel Edgerton

NRMA Insurance promote car insurance in ad from M&C Saatchi 1

Westfield recruits YouTube stars Sophia Grace and Rosie to front Christmas campaign 15

Luxury car brand Lexus aims to shed stuffy image in first campaign from M&C Saatchi 5

Ogilvy Sydney tempts Derek Green back from overseas to take executive creative director role

Naked Communications unveils first work for Red Rooster ‘Chicken. Chicken. Chicken.’ 11

R/GA global CCO Nick Law: Ideas aren’t worth much, Aussie ad industry is bloated 10

Bankwest highlights business banking division with ‘In Good Company’ campaign

New Vic Responsible Gambling ads focus on feelings of loss, guilt and regret

NRMA roll out new ‘job seeker’ spot to promote emergency home assistance program 3

Oporto appoints CreativeOasis and rolls out new summer campaign 2

Movember kicks off campaign encouraging men and women to get involved 1

Transperth aims to foster empathy among commuters with new portrait campaign

McDonald’s launches steak products with ‘Big Lunchbox’ activation and campaign 5

MercerBell makes creative changes