data

Top 10 ‘hot verses not’ keywords in digital media today 1

Instinct and live data ‘the new weapons in an editor’s arsenal’ says News Corp’s Michael Miller 5

Data to become sports’ competitive advantage in attracting sponsors

What the collision of adtech and martech means for marketers 1

Spinach partners with Tealium

Yahoo7 partners with Mastercard for data offering aimed at improving ad effectiveness 10

Big data has no role in digital marketing 10

Australia tops global Facebook use, reveals Digital in 2017 report 1

APEX partners with Qantas’ Red Planet to offer data segments to advertisers

Mumbrella360: Turning Data Into Dollars – An Inside Look at How American Express Helps Its Business Partners Drive revenue

Yahoo7 partners with WorldSmart to offer advertisers shopper targeting 5

Nova introduces logins on digital channels in audience data play 1

Are you sitting on a data goldmine?

Most data is ‘crap’ so don’t bother with data scientists, says former US intelligence officer 4

Mumbrella360 video: Data-driven Marketing Gone Wrong (and how to do it right) 3

The Australian Census: will it crash the internet and can we trust the data? 5

Data pitfalls every marketer should be aware of 2

Spotify aims to ‘moneyball’ business with the power of the millennial ‘snake people’ 3