digital

IAB seeks new CEO with Alice Manners set to depart after three years in the role 5

Ad platform GumGum launches in Australia with Bauer Xcel signed as publisher partner 2

Outbrain to offer marketers ability to retarget with content rather than just display advertising 4

Hal Crawford set to depart Ninemsn to take on chief news officer role with MediaWorks NZ 6

Cadbury encourages consumers to support Australian Paralympics team via custom SMS 2

More staff cuts likely as Fairfax eyes digital only 14

Nine expands chief information officer Mat Yelavich’s responsibilities to include Mi9 3

Blackmores CMO: ‘Don’t get lost in big data, focus on the small data you already have’ 4

AnalogFolk launches new global data division

GroupM poaches Venessa Hunt from Yahoo7 for new role as head of mobile 16

Bauer Media names Josephine Rozenberg-Clarke editor of new bi-monthly Dolly 2

Clemenger BBDO Melbourne digital lead Roger Box takes Google head of Melbourne agency role 2

AKQA names Aussie Wayne Deakin new executive creative director for its London office

Ten digital boss Rebekah Horne departs for role as chief digital officer of the NRL 10

AKQA to service Optus account from the US 6

Media agency spend set to pass $8bn mark by end of year with outdoor leading growth 1

Guardian Australia rejects The Australian’s claims it has two years to prove commercial viability 12

SMI: Ten gets revenue boost from Bachelorette while agency bookings up 3.7% for October 4