Google

Morning Update: Shirts fly in Ikea ad; Google search share falls to lowest level since 2008

Morning Update: Doritos Crash the Super Bowl finalist like Cannes winning ad from 2010; Skittles teases its first Super Bowl ad

Tax office will ‘camp out’ at multinational offices in bid to clamp down on tax minimisation

Microsoft’s head of search David Pann on how Bing is taking on Google 4

Joe Hockey brands tax minimising tech firms ‘thieves’ amid controversy over multinational tax avoidance 8

Google silent on impact of global Doubleclick outage of Australian publishers 3

Morning Update: GoldieBlox’s latest ad channels Apples iconic ‘1984’; Why GoPro’s Instagram strategy should catch Apple’s eye

Morning Update: Warner Bros begin layoffs; Unilever’s Axe ‘The Look’ tops viral chart

Google promotes apps with contextual outdoor campaign from The Hallway 3

ABC defends its use of paid Google search after criticism it damages commercial rivals 8

Why the ABC does not apologise for marketing its content 27

R/GA global CCO Nick Law: Ideas aren’t worth much, Aussie ad industry is bloated 10

Morning Update: If ‘The Shining’ took place in Ikea; YouTube and Lionsgate created branded series to promote The Hunger Games 1

GroupM says multi-million dollar YouTube deal could be ‘first of many’ 17

Google appoints The Hallway, with first work focusing on how app can help users in everyday lives 6

Two brands break US$100bn brand value mark, but no Aussie brands make Interbrand list

Three quarters of marcoms execs believe their organisation is not ‘digital ready’ 3

Meet the passive-agressive, letter-writing billboard 8