Magna

Mediabrands' Magna predicts local ad market will grow by 11% in 2021 Brittney Rigby

Mediabrands' media research and intelligence unit, Magna, has predicted the Australian advertising market will grow by 11% in 2021 to $17.5 billion, with the forecast indicating 17% growth for linear and 9% for digital. The findings follow those from competitor media agency Zenith, whic...

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