Marketing

Telstra, CBA and NAB are Australia’s most valuable brands 8

You can stop the user generated ads now 17

Skittles gets a taste for Twitter 8

Publicis Mojo Schweppes ad goes viral – after a year’s wait 23

BigPond to talk gaming on Twitter 3

Marketers cutting costs and moving to short term planning 6

TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten? 2

Tabakoff laughs last; Diary skills with AdNews; Todd’s work-life balance; Be cool the Adam Ferrier way

GOODLINX: Sexist agencies; Inside story on the Osama reef video; The case for advertising in a downturn; The death of a newspaper; Are Doritos being tight? 1

Poor PR makes a bad situation worse for Pacific Brands 2

Blue Freeway – we lost $14.6m and the previous management lumbered us 7

SMH ups its cover price by 10c as Fairfax attempts to raise $700m 3

Research firm Pure Profile bids to recruit industry army 3

Rising profits, revenue and subs signal Foxtel’s growing threat to free TV 3

Coke, iPhone and PlayStation please, say MySpace users 11

DR MUMBO: Why is the Herald running old Murdoch stories?

Leader of Doritos ad competition was signed up weeks before the competition began 21

Doritos aims for Superbowl magic to rub off on Australia 8