Marketing

Give journos a break; Vulture PR; Saturation marketing; Viral packs a punch; Hyro minds think alike

Seven wins the week

Strategy director departs Naked for London 1

Lexus’ so-called bushfire tribute; Ping pong at Adtech 6

WPP defies gloom with good results for 2008, but warns of tougher 2009 2

Don’t use local press, says Fairfax paper; Lions organiser gives a PR masterclass 1

WEEKEND PRESS: Does The Tele hates adland?; NRL pulls ad; Columnists discover Twitter 3

“Go on holiday: it’s your patriotic duty” 3

Time running out for Mumbrella Masterclass earlybirds

TODAY’S TRADE PRESS: Australia’s top vblogger; Laurel vs Tony; Frank PR vs Australia; Yanni vs the razor 9

‘Nothing will ever be the same again’ 7

A Golden Gaytime for Mardi Gras; A golden Korean boost for the SMH 4

Ten the Biggest Loser in last night’s ratings

TODAY’S PAPERS: Sport & Style – nothing to scare the advertisers; Banks steer round the ATM PR trap; Silence from the Bonds spruikers

GOODLINX: The tone of online comment; Humpty Dumpty does PR; Fairfax’s spin drought; PR etiquette of Twitter 1

Australia’s digital switchover continues to struggle 2

PR agency of the year – eventually; Secrets of the new Naked boss; The reef pros 4

Lowe wins $15m Aussie account 1