Marketing

Mumbrella360: Turning Data Into Dollars – An Inside Look at How American Express Helps Its Business Partners Drive revenue

If networks don’t promote their new female sports leagues they will die 8

Paul Hogan brings back ‘shrimp on the barbie’ for Cure Cancer Australia 1

Max Media Lab launches influencer-led summer social campaign for Topshop

Why Google’s algorithms could spell the return to AAA marketing 11

Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards

Mumbrella Travel Marketing Summit returns in 2017, with awards added for the first time

Stop saying multi-cultural; it’s cultural Australia 2

Spotting bushfires and helping the lonely feels more virtual than reality 19

Morning Update: What KISS taught me about marketing; biggest spending brands of 2016; confessions of a weed agency

Is content marketing leaving the brand behind? 2

Audi asks customers to negotiate on price in new 303 MullenLowe campaign

Ooh Media adds Christmas bow to traditional billboards in Crown Lager campaign 2

Morning Update: Helen Mirren drinks Bud, spruiks Uber; Snapchat tweaks cut viewers; Hollywood’s incompetent female journos

Trillions lost due to sales and marketing chasm, claims study 3

Morning Update: Mumbrella Asia editor admits scam defeat; 2016’s most viral ads; influencer marketing five ways

Aldi builds on its enthusiastic Americans campaign for Christmas 7

Wotif views holidays through the eyes of children in new campaign 1