Marketing

Guzman y Gomez CMO Anna Jones departs

Is it the viewer or advertisers TV is putting first, asks Youi marketing boss 5

Forty Winks sells $1 bed bases in new Serta campaign

Morning Update: Netflix enables downloading; best marketing campaigns of 2016; Instagram ‘will have more ads than Twitter in 2017’

Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught

AAMI creates outdoor campaign that changes with the weather 3

Real Wholesome Blend seeks real authentic feedback in launch campaign

Optus launches service offering freebies for customers to watch ads 9

Ad Wrap: Target’s Christmas comes together; Optus Sport’s summer of cricket; VB’s best cricket moments; Bakers Delight means ‘fresh’

Are you ready for Google’s mobile-first index? 1

Village Cinemas and Mattel partner to create interactive cinema for kids

Ad Wrap: Mortein protects meals from mozzies; Bulla’s unfakeable taste of summer; lose weight the Isowhey way

Every shopper can feel Gift’d in new Saatchi campaign for Ebay 1

Food and tech intersect at Foodora drone delivery event

From near-miss to fatality, Victorian drivers warned to ‘Rethink Speed’ in new TAC campaign

Hurley launches online video coaching platform with free pro lessons 1

Ikea brings household objects to life in first campaign under new brand platform 2

Ella Baché debuts active-wear collaboration in new campaign for Great Bronze Tan