Volkswagen brings back 1% campaign and reveals a Mad Max ute in new ad onslaught

November 30, 2016 4:41

Volkswagen has launched an advertising onslaught with campaigns offering cheap finance for its Polo and Golf models along with a viral campaign which turned its Amarok ute into Mad Max-styled car.

Volkswagen has given its Amarok ute the Mad Max treatment

The twin campaigns launched as the brand remains in a head-to-head battle with Toyota to finish the year as the biggest-selling car-maker on the planet.

Both campaigns were created by DDB in Sydney with the Polo and Golf campaign promoting its 1% comparison rate with the line ‘99% of deals can be ignored’.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics