Marketing

Digital video arms race: why user generated content strategies will be a marketer’s saviour 1

Australian Marketing Institute draws up ‘critical’ measures amid growing financial peril 3

Why B2B doesn’t follow B2C: Busting marketing myths

TV trainer Steve ‘Commando’ Willis gets ticked off by daughter for being mean in launch of Garmin product for kids 1

Morning Update: South Park’s site specific ads; ANA wants Facebook metrics audited; do your ads captivate or aggravate?

Australia Post uses geo-targeted technology in out-of-home campaign with Posterscope 3

Australia lags behind other markets with more than half digital ads not viewable 5

Five ways marketers can engage the profitable Chinese market 1

Glaceau targets health conscious women with ‘Superfruity vavavoom’ drink

Tourism NT leaves out Uluru to focus on experiences in new campaign

Bundy kicks off $20m summer spend with new Lazy Bear ad 2

Revealed: How McDonald’s got just a little bit fancy 4

Morning Update: Iceland may sue supermarket; UK tyre centre ad goes viral; 500m Yahoo accounts hacked; Tecate’s Trump beer wall 1

It’s not just Apple and Samsung insists Alcatel CEO after penning local sponsorship with Liverpool FC 4

Facebook admits it vastly overestimated video view lengths 7

What brands need to know about VR

Unhappy customers bring smaller bonuses at Citi, says head of global experience 1

Qantas continues ‘trial and error’ marketing approach as airline insists TV show is ‘not PR spin’