Marketing

Why profit shouldn’t be a dirty word for the not-for-profit sector 1

News Corp’s Damian Eales says retail offers have helped slow newspaper circulation decline

Roy Morgan launches new measurement tools as pressure grows on marketers over digital spend 1

SIDS and Kids re-brands as Red Nose, pledges to reduce child deaths in new campaign

Marketers are no longer getting the training they need, bemoans former CMO 5

Online stalking as acquisition strategy

Castello brings in ‘big food’ enthusiast to get blue cheese into burgers

Unibet says luck is no coincidence for hot-headed footballer

Brand tracking: from bastard to prince

Are millennials the most inauthentic generation ever? 13

Social Soup launches gamified influencer app with CUB signed on as exclusive partner

Wicked Campers, Sony Pictures and Lithgow Valley Springs rapped by Ad Standards Board 2

Radio marketing campaign mocks streaming services’ reach 5

Airline advertising lacking creativity, says Air NZ CEO, as Kiwi carrier kickstarts first TV push in Australia 5

Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network 2

So what do Google’s product launches mean? Experts give the low down on the search giant’s tech innovations 1

Melbourne suburb mocks Sydney lockout laws in ‘guerilla-style’ campaign 3

Brandscreen staves off winding-up order amid claims $13m is on way from mystery backer 1