Marketing

Credit card companies Visa, Eftpos distance themselves from interchange fee campaign 4

Marketing now more science than art, says ANZ head of marketing 6

Frank, Rocky and Misty check in for Stayz to help promote pet-friendly properties 2

Blow for Torch Media as Woolworths takes in-store advertising in-house 4

Soul singer serenades family as ebay urges consumers to ‘send themselves a present’ 2

STW to shed 30 businesses and remove ‘dead wood’ as more details emerge of shake-up 13

Judges select 84 finalists to advance to second round of 2015 Effie Awards

Marketers urged to learn the art of story telling and ‘be ruthlessly consistent’ 3

Diageo explores expanding brands ‘beyond selling alcohol’ in bid to keep pace with culture 3

Short term vision blocking innovation as consultant warns firms against ‘Kodak moment’

Imperfection can make brands more desirable in age of authenticity says Adam Ferrier 7

Mediacom misreporting forces clients to ‘check everything constantly’ amid trust issues 4

Agencies taking greater control of client retargeting amid trend to bring digital in-house 2

Carat strategy chief Gavin Ashcroft switches to client side to take CMO role at Disney 6

Freeview confident of strong future despite failure to hit first year penetration target 3

If fans want to hit FIFA where it hurts they should look at their media deals, not sponsors 4

Actress Isla Fisher fronts ING Direct campaign as brand looks to become a ‘primary bank’ 15

New Vodafone CMO takes fight to rivals in bid to break ‘monopolistic’ Australian market 9