Marketing

Quick Service Restaurant Holdings takes back control of marketing hiring ex-Nando’s CMO 1

FIFA is in crisis but you’d be mad to give up a sponsorship 17

Queensland branded ‘them’ in Ubet NSW State of Origin campaign from The Monkeys

Marketers failing on social media as customers want offers not conversation claims study 23

The fight for PR turf, secrets of successful campaigns, free speech and ad bans to be discussed at Mumbrella360 2

NSW Blues fans provide ammunition for rousing team-talk in second ‘Fuel the Fire’ campaign 2

Pizza Hut predicts online sales bonanza as TV push kicks off to promote Visa Checkout deal 1

Val Morgan Outdoor and Energizer batteries team up for interactive table tennis activation

Marketers missing out on movie mania as brands stick to tried and tested sport formula 8

Signal, iProximity ink deal to give marketers ability to track customer journey

Former Commbank CMO Andy Lark rekindles relationship with M&C Saatchi at Xero 6

Cash Converters takes aim at online competitors in new campaigns from 303Lowe Perth

M&C Saatchi names Ogilvy global executive David Dahan as Melbourne managing director 6

Woolworths announces abrupt departure of chief marketing officer Tony Phillips 26

Tourism New Zealand sticks with 100% Pure marketing in launch of new global campaign 4

Dan Murphy’s puts focus on ‘local heroes’ in month-long campaign from Red Jelly 1

SAP Australia installs head of marketing following departure of Ray Kloss to Cisco

Cathay Pacific marketer Julie Reid named by United Airlines as new sales director