Marketing

Colonial First State to shed ‘fear’ retirement message with AC/DC soundtrack 4

Wotif chief marketer Michael Betteridge quits after leading department restructure 2

Canberra Airport turns down Campaign for Australian Aid ads as overly political

Christchurch tourism uses Instagram images in new digital push to showcase region 1

Sony returns to TV with camera campaign after blowing up giant mirror in Namibian desert 14

Mars Petcare launches Pedigree ‘Feed the Good’ campaign in a bid to drive charity donations

Apron-wearing male baker fronts ‘tongue-in-cheek’ Nestlé TV push for condensed milk 17

TV ‘less and less relevant’, says Bacardi marketing boss as brand trials programmatic 18

ANZ marketer: ‘We no longer make TV commercials, we shoot films’ 20

Builders Academy superhero Bob keeps tools in check in second TV campaign from Sense

NBN unveils first TV ad as BWM Dentsu creative aims to shed ‘boring’ image of network 4

Sunshine Coast launches next phase of migration campaign with $500,000 TV push 2

Pioneers front ANZ campaign as bank encourages customers to follow their dreams 7

CUB unites beer brands for six-month loyalty push to collect more detailed customer data 10

Paul Swann: Shift from retainers to project work sees everyone ‘pedal fast to keep up’ 1

Bonds picks rapper Iggy Azalea as new ambassador ahead of major marketing push 11

Optus names customer head Vicki Brady as managing director of marketing and product

What are mums for? Vacuuming of course 14