Marketing

Digital marketers using data in ‘rear view mirror’ and failing to keep track of customers 4

Privacy laws helping Australian email marketing, but more than one in 10 still going astray 1

Etihad Stadium names former Mattel sales chief Daniel Pote as marketing director

Australian Marketing Institute names new board directors

Targeted digital approach sees Eagle Boys halve its media spend but achieve better results 7

SPC Ardmona executive Bronwyn Powell to lead McDonald’s marketing 1

Mobile marketing ‘where desktop was in 1999’ admits AdRoll’s head of mobile growth

Why ‘free’ will eventually cost you 1

Marketer Rebecca Darley joins panel on how to build an agency profile

Content marketing a ‘slow burn’, as creators question if brands can be ‘authentic’ 9

Mass marketers are in a race to the bottom, warns Seth Godin 14

Qantas launches data marketing business Red Planet, takes digital media buying in-house 3

Three agencies in pitch battle for General Pants Christmas campaign 2

Radio body signals investment in new brand campaign

BMF creates animated ‘orange arm’ in next phase of Amaysim brand push

Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage 12

Virgin Australia puts staff at centre stage as it takes brand battle to Qantas 21

ADMA names Synergy manager Tristan Berentzen as chairman of WA branch