Marketing

McDonald’s rapped again by ad watchdog for marketing to children 1

Twitter signals it will open its promoted tweets to Australian SMEs ‘soon’

Andy Lark appointed chief marketer at software company Xero 1

News Corp embarks on digital subscription drive with journalists at heart of campaign 10

Instagram claims users still ‘have control’ as adverts begin to appear in Australian feeds 4

Spice and Soul and 360 Immerse join forces to create new agency

Target vows to explore more ‘innovative’ marketing after TV branded content project

Johnson and Johnson creates branded site to help young mums overcome sleepless nights 3

Telstra, CommBank and Canon procurement heads to explain to agencies how to work with them 1

Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s 7

CEOs to receive ‘Daughter Water’ as agency fights for gender pay equality 5

Australia’s marketers to spend $706m on social channels by 2019, research claims

Facebook launches Atlas for tracking

The Special Group Australia creates Paspaley campaign using author Anna Funder 4

Simonds marks 65th anniversary and repositions as ‘The Great Australian builder’

Cadbury continues to push Marvellous Creations brand with new TV slot

Emotion levels double when TV is watched with Twitter, claims firm’s head of global brands

Video is no replacement for good strategy 16