Woolworths' BWS has released its Christmas campaign titled 'Big Wonderful Summer' via M&C Saatchi Sydney. The campaign plays on different initialisms that BWS can stand for, for example: Boldly Worn Smugglers, Beats Wrapping Socks and BBQ Without Salad. In one of the 15-secon...
BWS plays with its own initialism in Christmas ad via M&C Saatchi