media buyers

Nine ‘set the benchmark’ for Seven and Ten, but content slate lacked ‘depth’: Media buyers review 2021 upfronts

Media buyers reflect on ‘on-brand’ Nine upfronts and ‘interesting’ SME proposition

IAB study reveals media agency growth in understanding audio streaming and podcasts 2

David Leckie ends 13 year association with Seven Network 1

Adshel admits there is work to do to convince sceptical media buyers over outdoor digital ads 5

News Corp Australia out to level the score with Victorian media buyers at annual AFL match

Media buyers say News Corp’s closure of mX is not beginning of the end of print papers 8

Ten to bid for AFL and NRL rights admitting it ‘suffered’ from lack of winter sports 10

Kurt Burnette says integration offering approaching 30 per cent of Seven revenue 1

Ten promises ‘Masterchef-style makeover’ for Biggest Loser as buyers call for franchise innovation 6

Restoring media buyer confidence will ‘take time’, admits Ten boss McLennan 3

Ten to continue simulcasting Family Feud on Eleven for ‘the time being’ 3

Ten defends not breaking down audiences for Family Feud as buyers welcome lift 6

Media buyers remain pessimistic about Ten’s future despite cuts 7

Consumer print may be dying, but don’t write off the trade press 3

Act your age: why online video buying should not be like TV 4

Concerns News Corp is ‘massaging’ digital numbers as Supercoach users added to tally 11

SMI: Ten’s revenue share gets Sochi boost but buyers expect fall in March