A global move from WPP media investment business GroupM has seen it merge two key media agencies, Essence and Mediacom, to create EssenceMediacom. Locally, the agency will be led by current Essence CEO, Pat Crowley. As part of the move, current Mediacom CEO in Australia, Yaron Fariz...
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GroupM creates EssenceMediacom globally, Pat Crowley to lead merged 550-person agency