The Monkeys and Meat & Livestock Australia (MLA) - who have created numerous large-scale campaigns for lamb - have come together to promote beef as the greatest meat on earth. Andrew Howie, group marketing manager at MLA told Mumbrella beef's position as the category leader spurre...
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Bill Lawry, Kate Ritchie and Leisel Jones star in MLA's new musical ad 'The Greatest Meat on Earth'