MLA

Merrick cooks up the Carbeque in steak stunt 3

Merrick Watts fronts steak on the barbie campaign 40

Fashion and cuisine clash in MLA lamb spring campaign 7

Julia Gillard and Tony Abbott kiss above Parliament House in MLA balloon stunt 9

Meat & Livestock Australia urges consumers to ‘chuck a Sunday’ 5

Barney Howells joins Plaza

‘Friends, bogans and countrymen…’ Kekovich’s Australia Day lambpaign goes European 26

October ad of the month shortlist revealed 8

Host wins MLA red meat account

20 copycat ads 40

MLA ad shows beef extremes 15

BMF takes lamb to the catwalk 15

It’s official: If you want good beef you’ll need to give out some sugar 4

MLA in winter push to cook the perfect roast

Forgotten the joke in your ad isn’t yours? Maybe you need some red meat 6

Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day 12

Does VB’s decline prove you shouldn’t kill a good tagline? 16

Mr Kekovich goes to the United Nations 20