Myer

Myer stitches up its Mother’s Day campaign with a personalised message 3

‘Formidable’ Amazon’s entry to Australia would improve etail across board say retailers 5

Myer pushes for more adventurous shopping with ‘no regrets’ policy for returned goods 7

Ad man David Mattingly among Australia Day honours with Lisa Wilkinson and Mel Doyle 9

2015 Annual: The year that was – November

2015 Annual: The best ads of the year 4

Mumbrella’s Christmas wrap of 2015’s best (and worst) festive ads

Wallace & Gromit animators bring Myer’s Christmas campaign about a worried elf to life 50

Tara Lordsmith moves on from Myer, relaunches consultancy Lordsmith & Co 1

Ex-Myer boss Bernie Brookes: ‘Tyranny of distance’ slowed Aussie etail adoption 13

Myer has ‘lost relevance’ and been left behind by rivals, admits new CEO 12

Myer chief Bernie Brookes steps aside with marketing boss Daniel Bracken made deputy CEO

2014 Annual: Top 10 creative account wins/retentions

Ad Standards Board dismisses complaints against HIV prevention campaign; Myer; dead horse mobile billboard; and Wicked Campers 7

Myer names former Simplot CMO Tara Lordsmith as group GM for marketing 3

‘Epic’ brand campaigns back in fashion as marketers adopt ‘network’ approach 3

Myer relaunches brand as Clemenger BBDO Melbourne devises ‘find wonderful’ campaign 53

Myer unveils first details of Christmas push 3