Publicis

Toyota the key to Saatchi & Saatchi’s first local acquisition of Mercer Bell agency 5

Final Droga5 Sydney campaign launches as Tiger brand travels to Marcel with David Nobay 6

2015 Annual: The year that was – December

David Nobay to set up Sydney branch of Publicis Groupe creative shop Marcel 29

Vivaki country chair Kevin Malloy to depart

Zenith Optimedia wins global media account for Singapore Airlines from MEC after review 1

Publicis Groupe predicts organic growth as Sapient acquisition swells first half revenues

Publicis & ZenithOptimedia form collaboration with Pollenizer

Morning Update: Anti gay marriage ad mimics coming out video; Outgoing Twitter CEO’s warning; Publicis wins Heineken creative 7

Q&A with John Preston: How selling to Publicis will change independent Match Media 1

After Mad Men, big money replaced big ideas 3

Confusion surrounds Tourism NT’s appointment of 16 agency strong panel 12

Morning Update: Santa ditches sleigh in Expedia’s Christmas ad

Morning update: Pizza Hut and Italians; most shared ads of 2014, Qatar goes for JWT

Tourism NT pitches for creative and media for fourth time in four years 10

CEO’s ‘We’re the next one to be consolidated’ comment does not signal imminent merger, says Interpublic 1

Diageo dumps Ikon as strategy moves to Leo Burnett, with buying overseen by Mediavest 18

Cubed moves in with Publicis Worldwide Australia 1