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Campaign Review: Optus' missing charm, Telstra's tiny budget and LG's self-indulgent ad

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Eardrum’s founder, Ralph van Dijk and Nadia Ahmad, senior creative at BMF, offer their views on Optus’ missed opportunity, PayPal’s lazy executions, Telstra’s lack of production budget, LG’s self-indulgent ad and Westpac’s disconnected radio campaign.

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