Tourism Australia

Tourism Australia launches World Cup-inspired spots in international markets

Tourism Australia’s ‘Come and Say G’Day’ launches in China with new assets

Tourism Australia partners with Qantas for new ‘G’day’ spot 1

Australia’s top 10 most prolific chief marketing officers revealed 3

Tourism Australia’s Dougan on giving international audiences a story that ‘moves their journey on the understanding of Australia’

Campaign Review: Will Ruby and Louie reboot Australian tourism? 1

Can Ruby the Roo lure 9M tourists back to our shores? Plus, creating truly sustainable strategy with Salterbaxter

Tourism Australia hops to it with first global campaign in six years via M&C Saatchi 1

Dizzy Gillespie slams new TA campaign; Rose Byrne ‘doesn’t realise what really goes on at night’

Tourism Australia restarts ‘G’day’ campaign; launches in Tokyo 3

The Growth Agenda’s eight-part podcast features creatives, brandside marketers

Tourism Australia appoints Poem as retained global PR agency

Tourism Australia invites UK Neighbours fan to experience Australia for themselves

‘Progress over perfection’: leading industry women on gender biases in the marketing industry

Cricut and Tourism Australia to release locally designed image set in Design Space app

Keeping it flexible: CMOs talk hybrid work and how they maintain work/life balance

Australian travel & tourism brands increase digital ad spends, says Pathmatics

Mumbrellacast: Gaven Morris on Bastion and the ABC, plus TA markets to the world