Australian travel & tourism brands increase digital ad spends, says Pathmatics

February 21, 2022 8:55

Australia’s travel and tourism sector has arguably been one of the most impacted industries by border closures, so the international travel announcement on 7 February was met with welcome arms.

Now, new data from digital marketing intelligence platform, Pathmatics, has revealed which brands have been upping their digital ad spend since the announcement was made.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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